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Pride of Place

The UK economy depends on towns and cities harnessing the potential of every man and woman who lives in them. Our towns and cities have always been at the heart of economic development and the creation of prosperity whether as marketplaces or as centres of enterprise, knowledge, culture, learning and innovation. However, the forces changing the way we live work and learn today, exacerbated by the advances in digital technology are leaving too many communities behind. There is an unacceptable gap between those who are benefitting from the changes and those who are not. This is creating a fracture in society and a breakdown in trust between business and society which demands a strong business-led response. 

Pride of Place is a response by business to take ownership of this problem. Business in the Community is uniquely placed to bring the various players together to make it happen. 

Based on the needs of selected places we will work with business to activate relevant campaigns & programmes to create long-term strategic interventions in partnership with local stakeholders to achieve measurable impact.  

Pilot activity is already underway in Blackpool and in Wisbech, Anglian Water has been pioneering this approach for the past four years.  In addition, early scoping work is taking place in Bradford and Redcar.

A national application and selection process for future locations will be rolled out during 2018.